Viceland Skateland

SXSW had become one of VICELAND’s most successful brand moments, delivering record-breaking attendance, increased visibility, and stronger consumer engagement year after year. For 2019, the challenge was to bring four distinct lines of business together under one cohesive experience, creating a large-scale consumer activation just steps from the convention center.

Over four days, the program drove awareness for VICE LIVE, reinforced the broader VICE brand, and created meaningful touchpoints for VICELAND and VICE Studios. The activation generated significant press and social buzz, produced a steady stream of branded content, welcomed thousands of guests, and introduced a retail component through exclusive merchandise.

The result was a high-energy brand experience that brought multiple parts of the VICE ecosystem together in one destination while maintaining a clear, unified identity throughout.