Kicking It x Adidas

Adidas and Colorway partnered with Super Great Fantastic to bring their Austin-exclusive sneaker launch to life through a vibrant, community-driven experience. Hosted at local streetwear hub Kicking It, the event celebrated the debut of a custom branded Austin shoe with a full slate of interactive activations—including laser engraving, tooth gems, DJs, a live muralist, and a custom photo booth. The day culminated in a high-energy showcase of local musical talent at the legendary Antone’s in downtown Austin, complete with free drinks, New Orleans-style po’boys, and unforgettable vibes. The event drew hundreds of guests, sold out the sneaker collection, and generated major in-person impact across the Austin creative community.